What is Parallax Scrolling

The main concept of parallax scrolling site design is that the background of the website moves at a different speed as the rest of the page to allow for creative storytelling, which has become very popular lately.

Pros — Wow viewers with depth and animation

Storytelling approach to guide visitors through site

Makes visits longer by encouraging them to scroll through to see what appears

Direct people to a call to action

Cons — SEO is said to take a hit, but would this be the case now with the meta tag becoming more redundant.

Slower loading times

Not compatible with mobile design

Good examples of parallax design

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