What is Parallax Scrolling
The main concept of parallax scrolling site design is that the background of the website moves at a different speed as the rest of the page to allow for creative storytelling, which has become very popular lately.
Pros — Wow viewers with depth and animation
Storytelling approach to guide visitors through site
Makes visits longer by encouraging them to scroll through to see what appears
Direct people to a call to action
Cons — SEO is said to take a hit, but would this be the case now with the meta tag becoming more redundant.
Slower loading times
Not compatible with mobile design