What is Clout
Clout is a new age term for “Swag”. Clout can be used in two forms, noun/adjective. In the Noun form it’s used for a fashionable item. In a adjective form it describes an influence or just flat out describes something that’s dope.
Source Urban Dictionary
Gone are the simple days of communication eg. writing letters, talking on the landline and email, growing up in the 90's was a simple time.
Fast forward in todays world and me have many different alternate means of communication like.
- Snap Chat
- YouTube
Each has different features but the main thing all have in commom is popularity in a sense if you don’t have
- Likes
- Retweets
- Comments
- Shares
- Following
Your reach is limited.
Now don’t get me wrong to some people being popular on social media doesn’t matter, most use it as a way to consume content.
But Coming from a brands perspective its a very useful tool be you a actor or up and coming rapper, social media can be used to promote your work and get it to the masses, in some instances it has shot many to stardom eg.
So in the short yes Clout does matter if you’re building a brand, promoting a online business or promoting your content.

