Dan GartlanCustomer Experience vs User Experience: Understanding The DifferenceWhen it comes to building your website and providing the best possible customer service, it’s all about creating a positive experience that…Dec 23, 2019Dec 23, 2019
Dan GartlanA Guide to Successful Marketing Optimization — Stevens & Tate MarketingTrying to manage all of your marketing efforts can be a time-consuming process. There are only so many hours in a day and if you have a…Dec 4, 2019Dec 4, 2019
Dan Gartlan4 Essential Brand Components — Stevens & Tate MarketingThere’s a common misconception that many people have that a “brand” is basically just the name of the company and the logo that they use…Nov 25, 2019Nov 25, 2019
Dan GartlanLong-term essentials: What is a brand strategy?The term “ brand “ gets thrown around a lot these days. When people think about a brand, they often think about the name of the company…Nov 19, 2019Nov 19, 2019
Dan GartlanWhat is a Brand Story? Differentiating Yourself From The CompetitionWith all the choices that consumers have in this day and age, just having a good product at a fair price point just isn’t going to cut it…Nov 8, 2019Nov 8, 2019
Dan GartlanWhy brand development matters and how it worksBranding is more than just creating a logo and slapping it on a website or the side of a van. Developing your brand takes time, but the…Oct 17, 2019Oct 17, 2019
Dan GartlanTypes of Digital Marketing Strategies Your Business Should UseThere’s more to digital marketing than just SEO. Check out some other strategies you can start to implement for your business…Oct 8, 2019Oct 8, 2019
Dan GartlanFactors That Influence Consumer Purchasing Decisions: Rethinking the Marketing FunnelIt’s not difficult to argue that it was the Internet that changed the way that consumers purchased products and services. After all, the…Oct 2, 2019Oct 2, 2019
Dan GartlanDoes Targeted Advertising Work?Back before the Internet, it was difficult to escape ads. If you were watching TV, then you had no choice but to watch the commercials…Aug 6, 2019Aug 6, 2019
Dan GartlanHow Businesses Are Using Brand Ambassador Programs To Increase Brand Awareness And TrustGenerating brand awareness and building brand trust are two major marketing goals all businesses have. One of the most effective ways to…Jul 23, 2019Jul 23, 2019
