Case studies and customer testimonials are incredibly effective ways to convert leads into customers. They give leads a taste of how your company successfully worked with other clients. There are several important case study questions to ask yourself as you prepare to publish a compelling case study for potential clients.
Below are 8 case study questions you can ask yourself as well as those who worked on the project.
1. What compelled the client to seek out your services?
This is a great way to find out how the services of your company are resonating with potential clients. It allows you to gauge the effectiveness of your marketing message and how attractive it is to customers.
2. What initial challenges did you experience while working with the client, and how did you solve them?
Working with each client is a unique process. Reflecting on the challenges your company has faced with this client can provide unique insights and areas to improve upon when working with future clients. If your company is able to portray a good working relationship with its clients, the potential customer will know they can trust you to accommodate their future needs.
3. What process did you follow to develop and implement these services?
It’s vital to consider how your company implemented and catered your services specifically to the client’s needs. This insight can help you provide valuable details to potential clients when presenting the case study.
4. How did the client respond to your suggestions during the process?
Potential clients seek information about how the process is conducted and how your company will help them achieve their goals. You can use this opportunity to reflect upon your client’s responses to your feedback during the process and to adjust your working relationship with your potential customers accordingly.
5. How did your ability to provide these solutions improve during the process?
How was your company was able to grow the client’s business and improve it as a result of a particular project? Answering this question is a great way for your case study to communicate a message of continuous growth in your ability to provide services.
6. What were the results of the process?
Find out if your customer was able to achieve his/her goals as a result of the process. You can then present these end results in your case study.
7. How has the relationship with the client been since completion of the project?
Maintaining a strong business relationship with the customer even after provision of the service shows that your company takes customer satisfaction seriously and cares for the needs of its clients.
8. Did anything that you did not expect happen during the process?
This question seeks to uncover any unique interactions that your company had with the client. There may be experiences your staff gained that can be crucial when presenting your case study in a compelling manner to potential clients. Reflecting on unforeseen events can also improve the level of services your company provides.