Dan Goldgeier – Medium

Dan Goldgeier

Dan Goldgeier

Why Advertising’s Classic Earworms Got Buried

Will the commercial jingle ever get popular again?

Aug 21, 2023

Why Advertising’s Classic Earworms Got Buried

Aug 21, 2023

Dan Goldgeier

There Is No Ad Industry ‘War For Talent’ And There Never Has Been

Don’t believe what you read — because you’re not hearing from job seekers

Aug 25, 2021

There Is No Ad Industry ‘War For Talent’ And There Never Has Been

Aug 25, 2021

Dan Goldgeier

When An Advertising Assignment is Truly Unhealthy

Are agency employees truly empowered to make principled stands?

Jun 29, 2020

When An Advertising Assignment is Truly Unhealthy

Jun 29, 2020

Dan Goldgeier

Is Michael Bloomberg An Ad Professional’s Dream Client?

A closer look at the lure of a big-spending advertiser

Feb 22, 2020

Is Michael Bloomberg An Ad Professional’s Dream Client?

Feb 22, 2020

Dan Goldgeier

A Spark of Creativity in a Surge Protector Instruction Sheet

Any assignment can produce great writing — if we let it

Jan 26, 2020

A Spark of Creativity in a Surge Protector Instruction Sheet

Jan 26, 2020

Dan Goldgeier

Fighting Climate Change Puts Heat on the Ad Industry

Does a business dependent on consumption need to rethink its purpose? Another Earth Day came and went last week, and we’re no closer to…

May 2, 2019

Fighting Climate Change Puts Heat on the Ad Industry

May 2, 2019

Dan Goldgeier

Why Spec Work Won’t Go Away — For Anyone

Can talent be evaluated by past work? Depends on the judge A while back, one of my clients gave my name to a company in need of a…

Mar 5, 2019

Why Spec Work Won’t Go Away — For Anyone

Mar 5, 2019

Dan Goldgeier

At Last, Can We Stop Using Famous Songs to Prop Up Bad Ads?

When borrowed interest doesn’t make for interesting commercials So, I’m watching TV. Live. Yeah, the way no one supposedly does anymore…

Oct 22, 2018

At Last, Can We Stop Using Famous Songs to Prop Up Bad Ads?

Oct 22, 2018

Dan Goldgeier

Everyone is Not Our Target, But They Still Hit Back

Can brands today stay focused on a core group of consumers? Of all the words that were written (or rather, typed) about Nike’s decision…

Oct 3, 2018

Everyone is Not Our Target, But They Still Hit Back

Oct 3, 2018

Dan Goldgeier

Is Advertising Flying Over the Heads of Flyover Country?

Why geography still appears to be a hurdle to agency — and creative — success Recently, Stan Richards of The Richards Group penned an…

Aug 14, 2018

Is Advertising Flying Over the Heads of Flyover Country?

Aug 14, 2018

Dan Goldgeier

Dan Goldgeier

Seattle-based copywriter/strategist. Also @TalentZoo columnist. Buy my book: http://www.amazon.com/Killer-Executions-Scrubbed-Decks-Outside-/dp/1502992159

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