So the data sure makes it seem like interest in Star Wars, while still massive, is perhaps waning. Hence, a $4 billion price tag for parent Lucasfilm.
Disney’s $4 Billion Steal
M.G. Siegler
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So the data sure makes it seem like interest in Star Wars, while still massive, is perhaps waning. Hence, a $4 billion price tag for parent Lucasfilm.

It is also just as much a win for George Lucas, with Star Wars now in the capable hands of Disney they will no doubt truly make it timeless — a feat that Lucas couldn’t have accomplished on his own or even with Lucasfilm. In the end you’re right, Disney will get a lucrative return and Lucas’s precious Star Wars will get the gift of eternal life.