It would be a mistake, in my opinion, not to include platform technologies as a core part of imagining how we want our public sphere and societies to work — in the same way that we would consider the BBC, the press and other utilities in this picture.
3. The competition to be one of those apps is intense. Competitive advantage for platforms relies on being able to keep your users within an app. The more your users are within your app, the more you know about them, the more that information can then be used to sell advertising, the higher your revenues.