Danica JonesWhy do people applaud overworking?I have a problem with work cultures that reward and celebrate those who overwork and overextend themselves. The mindset that one must…Mar 27, 20221Mar 27, 20221
Danica JonesManaging people? Here’s what NOT to do.Recently, I spoke at Hero Conf about how to avoid team burnout. Most of my presentation was centered around the reality that people know…Feb 19, 20223Feb 19, 20223
Danica JonesChange management sucks. Here’s what I’ve learned.If you’ve ever had to switch from one SaaS platform to another, you probably feel my pain when I say there is no seamless way to get it…Sep 9, 2016Sep 9, 2016
Danica JonesQuick question: Would you please stop sending me emails using that subject line?Haven’t we seen the “quick question” subject line enough to agree it’s time for sales reps to move to another opener?Aug 16, 20161Aug 16, 20161
Danica JonesMarketers: The customer experience is in your handsEarly this year, a study* released by the Economist’s Intelligence Unit in collaboration with Marketo contained a powerful statistic:Jul 13, 2016Jul 13, 2016
Danica JonesWhy “sorry” isn’t good enough for customer engagement.In relationships, one of the more common phrases heard in arguments is, “I’m sorry.” The typical response if it’s a repeat offense? “Then…Jun 24, 2016Jun 24, 2016
Danica JonesDoes your social media presence impact your company’s bottom line?Earlier today on LinkedIn, I came across a video from someone outside my network, and spotted a comment about the video. Well…it was about…Apr 29, 2016Apr 29, 2016
Danica JonesNeed tips on protecting your business from ad blockers? Read on.Recently, I had a featured article on SearchEngineWatch focused on how brands can protect their marketing dollars as ad blockers increase…Apr 26, 2016Apr 26, 2016
Danica JonesMarketers: If you hate addressing negative feedback about your company, quit your job.This week, I attended the 2016 SOCAP Symposium in Nashville, Tennessee. Being a member of the Society of Consumer Affairs Professionals is…Apr 15, 2016Apr 15, 2016