10 Months With Rewst

In April of 2016 we started building Rewst. I registered a new account, @Specter_Quotes, to use to test the tools and strategy. You can see my progress here. That account is now about to cross 15,000 followers with no money spent on ads and a typical tweet that I send gets a couple hundred combined retweets/favorites (or several hundred votes if it’s a poll).

Rewst allows you to grow your following through a variety of tools. The general concept is to follow people that are interested in accounts or content similar to yours. When you follow someone they get a notification and then they’re likely to view your profile. If they like what you’re sharing, they’ll theoretically follow you back.

We also keep track of the people you should probably unfollow; unfollowers which are people that used to follow you but stopped and non followers which are people that you followed more than a week ago (this time period is customizable per account) but haven’t followed you back yet. Rewst also blacklists these accounts internally so that you don’t waste time following them again.

This entire strategy only works if you are following people interested in your content though so how do we determine that? Well, we offer a tool to search for accounts based on keyword. Then once you have your list of accounts, we offer tools to find people that are following those accounts, retweeting tweets from those accounts, or being followed by them. In an attempt to avoid following bots or other people that aren’t likely to engage with you we offer the ability to filter out accounts with 0 tweets, 0 followers, no avatar, and/or no bio.

For the past 10 months, I’ve been following 300 people per day and unfollowing whoever was suggested for me to unfollow. There was a period where I couldn’t follow the full 300 every day because Twitter limits you once you get to around 5,000 “friends”. Once you get to around 5,000 people that you follow, Twitter requires a certain following:friend ratio so you have to work to stay under that limit until you start to have more followers than you’re following. It slowed me down a little but wasn’t too bad, I just dropped the setting for the time that it takes for someone to be considered a non-follower and that handled most of it.

Rewst provides a lot of analytical data to help. We show how many days it takes your average person to follow back, this is useful for customizing how long you want to wait to consider people non-followers. We also show which tools have the highest follow back rate.

Having followers is great and all but we needed to know when was the best time to reach our audience and make sure we were tweeting at those times. To help with that, we log all the tweets your account sends and calculate the engagements for all the tweets that happened each day and hour. Then we recommend the times with the most engaged tweets to add to your schedule. To share content at your scheduled times you just have to upload your images or compose text based tweets. If you’re running low on time but still want to remain posting you can also recycle your most recently posted tweets or your tweets with the most engagement.

By dedicating 10–20 minutes per day to growing my account, I was able to gain roughly 15,000 followers. In January I tweeted 89 times and those 89 tweets reached a total of 590,000 people, that’s an average of over 6,600 people seeing each of my tweets. Not too bad considering I started from 0 and had minimal experience with Twitter beforehand.