Why Interviewing “Famous” People Is a Lousy Growth Strategy for Your Podcast
Srinivas Rao
296

Yes, yes, YES! I think you nailed it on the reasons many people start interview shows. They think the format is the secret to success, and that it means instant fame and fortune.

Yes, interviews can help. But it’s a lazy approach to podcasting if you’re putting all your hopes for growth in someone else’s hands, and you’re not marketing your podcast yourself.

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