60% of millennial subscribers trust buyer advice from YouTube celebrities over endorsements from traditional celebrities. Influencer recommendations are the primary source of brand trust on social media. Brand content posted by influencers will get their followers talking and sharing about you.
Would you prefer to buy a product endorsed by a celebrity or one vouched for by a non-celebrity influencer? As reported by Collective Bias, only 3% of consumers would consider purchasing something a celebrity advocates. Conversely, 30% prefer products endorsed by non-celebrities. Clearly, influencer marketing has a big role to play in helping you grow your business.
Our collective cultural consciousness is a great web tangled into the very fabric of reality. Each of us is connected to it. Each of our actions shape some part of it. Each of our thoughts produce a current that alters its aim. Once it came into being those thousands of years ago, there was nothing that we could do to stop it from evolving. And evolve it will, whether we like it or not, whether we choose to consciously participate in its formation or not.
…ceptions of how much we “know” and how much we don’t can have a profound impact on our daily lives. I think we can all agree that the most difficult people to teach can sometimes be the ones who don’t think they need to be taught — the one who feels they don’t need to listen because they already know, right?
The pursuit of interestingness, I think, solves the predicament that is inherent in goal-setting. It’s vague and nebulous enough to be honest about the unpredictability of the future, without being hopelessly lost in the chaos of pure luck and randomness.
Making a dent in the universe has nothing to do with associating your name with something other people admire or signaling your competence relative to those around you. It’s about carving a piece of yourself into the fabric of reality in a way that gets more and more honest as time goes on.
Almost everybody thinks of themselves as self-aware. They think they know how they feel and what they want and what their problems are. But the truth is that very few people really do. And those that do will be the first to tell how fickle self-awareness is and how much alone time it takes to get there.
When you surround yourself with moments of solitude and stillness, you become intimately familiar with your environment in a way that forced stimulation doesn’t allow. The world becomes richer, the layers start to peel back, and you see things for what they really are, in all their wholeness, in all their contradictions, and in all their unfamiliarity.
Almost anything else that controls our life in an unhealthy way finds its root in our realization that we dread the nothingness of nothing. We can’t imagine just being rather than doing. And therefore, we look for entertainment, we seek company, and if those fail, we chase even higher highs.