A brand is what people say you are when you ask them who you are. Simple.
But the brand is shaped by everything said in this article under the paragraph heading “Real Question: What is a brand?”
Once you can get that, you are good to go.
You’ve broken it down beautifully. I particularly like the last point where you mention repurposing. I write marketing articles and my main channels are LinkedIn, Facebook, Twitter, and Whatsapp. I never really thought about repurposing the way you explained. I will give it a try.
If I can add something though, it would be consistency. I think it is a very key factor.
hmmmmmmmmm. This is really a well-written and thoughtful piece. This confirms a lot of my personal opinion on Nigerian society regarding sex and the social construct that has been built around it. I follow quite a number of these “relationship-complaint” pages on Instagram and judging from the stories and the comment, this goes a long way to put…
Yea. You really should. I think there is a great story to explore here. Between content availability, affordability, naija culture, celebrity obsession… you can pull a really great story. Coupled with your storytelling ability.
Do something, Chairman
i honestly don’t know where you are going with this article. I think it would have made a lot of sense if you had organised your thoughts a little more articulately. Which is a shame because you write really well. Your intro was quite captivating.
Great article. Really full of fun stuff. Sometimes, it’s the little things that add up. My experience for example. A movie ticket costs me $2 and I am a huge fan of the movies. typically, i will go see a movie twice. And I always invite someone along an pay for them. I use to like to go see the premiere of any movies. But the tickets for premieres…