App Store Optimization Factors (ASO) 2018 — App Store & Google Play [Infographic]

1 min readJan 19, 2018

At TheTool.io we surveyed 60+ app marketing professionals who provided expert opinions on 25 App Store Optimization on-metadata and off-metadata factors and rated their effect on Search Rankings and Conversion Rate to install on Google Play Store & Apple App Store.

ASO Factors Infographic

View the full study:

ASO (App Store Optimization) Factors & Trends for 2018

We present the study of 25 ASO Factors and their effect on Search Rankings and Conversion Rate to install on Google…

thetool.io

And visit our ASO section:

▷ App Store Optimization (ASO) for iOS & Android 🥇 App Store SEO

What is App Store Optimization? What are its benefits? How does it work? App Store SEO helps you grow your app business…

thetool.io

Want more? Take a look at this list of ASO Resources!

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App Store Optimization Factors (ASO) 2018 — App Store & Google Play [Infographic]