[Mobile Growth] How to View & Measure Organic Uplift 📈 #ASO

Organic Uplift allows to view and measure relation between organic & non-organic installs

You can spend some time and use MS Excel or G. Spreadsheets to view and measure Organic Uplift, or you can use TheTool, our new ASO tool:

Organic Uplift — TheTool

Organic Uplift?

In an “app world”, we understand Organic Uplift as the number of organic users acquired per each non-organic user, expressed in %.

For example:

  • 50% organic uplift: you get 0,5 organic install per each non-organic install.
  • 100% organic uplift: you get 1 organic install per each non-organic install.
  • 1200% organic uplift: you get 12 organic installs per each non-organic install.

The higher the Organic Uplift, the more organic installs and, so, the lower eCPI (effective Cost Per Install).

In TheTool, Organic Uplift helps understand the relation between non-organic & organic installs in a simple and visual way.

Case study: Increasing Organic Uplift > Decreasing eCPI

Installs volume is a crucial ASO factor when it comes to keywords and Top Charts rankings on both App Store and Gplay Store. Higher rankings means more visibility and more organic installs.

With this in mind, we decided to run a test with a client and asked him to concentrate social ads (Facebook Ads + Instagram Ads) CPI budget in a short period of time. These are the results…

➡️ Read the full post about Organic Uplift

Thanks for reading and reading!