[Mobile Growth] How to View & Measure Organic Uplift 📈 #ASO
You can spend some time and use MS Excel or G. Spreadsheets to view and measure Organic Uplift, or you can use TheTool, our new ASO tool:
In an “app world”, we understand Organic Uplift as the number of organic users acquired per each non-organic user, expressed in %.
- 50% organic uplift: you get 0,5 organic install per each non-organic install.
- 100% organic uplift: you get 1 organic install per each non-organic install.
- 1200% organic uplift: you get 12 organic installs per each non-organic install.
The higher the Organic Uplift, the more organic installs and, so, the lower eCPI (effective Cost Per Install).
In TheTool, Organic Uplift helps understand the relation between non-organic & organic installs in a simple and visual way.
Case study: Increasing Organic Uplift > Decreasing eCPI
Installs volume is a crucial ASO factor when it comes to keywords and Top Charts rankings on both App Store and Gplay Store. Higher rankings means more visibility and more organic installs.
With this in mind, we decided to run a test with a client and asked him to concentrate social ads (Facebook Ads + Instagram Ads) CPI budget in a short period of time. These are the results…
Thanks for reading and reading!