15 minutes downtime. Site zapping along our favourite inspirational sites can make you think that creating and shipping killer apps and features is one of the most important things in the world.
This, of course, is not true.
The focus, the alfa and the omega, is people, real human beings. As a professional, designer and otherwise, it is your responsibility to make sure that you understand who is using your products and services.
The last two decades has seen an enormous mobilisation of technology in business, but we have lost focus where the actual value is created. …