Pickpocketing seems to be the norm for students who travel abroadNo matter how prepared someone is to not be pickpocketed, pickpocketers are more preparedApr 26, 2016Apr 26, 2016
The effects of visuals on a storyVisuals in any story can make or break it. People are attracted to something based off their first impression of what they see. Although…Apr 12, 2016Apr 12, 2016
Appealing stories to millennialsToday in the media world agencies, firms and organizations focus on millennials as their target audience. This demographic is very broad…Mar 7, 2016Mar 7, 2016
Story Spotlight — What makes it memorable?In order for something to be remembered it has to have an specific element that impacts people. In the presentations that we watched in…Feb 29, 2016Feb 29, 2016
Story Spotlight — Dove love your curlsDove did an advertisement called “Love your Curls” which is about helping young generations of girls love their curly hair by loving your…Feb 22, 2016Feb 22, 2016
Sinatra and StorytellingWhat lessons for modern storytelling can we take from a classic work of celebrity journalism?Feb 13, 2016Feb 13, 2016
Super Bowl AdvertisementsA lot of people look forward to the Super Bowl because of the advertisements that are shown throughout the game during commercials. Most…Feb 7, 2016Feb 7, 2016
Which is better in brand storytelling: factual or fictional stories?Does it matter whether a good story is real?Feb 1, 2016Feb 1, 2016
“Storytelling,” the buzzword.The word “storytelling” has become a buzzword in both media and content marketing. In order for something to count as “storytelling,” I…Jan 26, 2016Jan 26, 2016
Live Refreshed with Hydro FlaskHydro Flask is a brand that is known for its all-insulated bottles. The brand sells water bottles, bottles for your coffee, beer and even…Jan 19, 2016Jan 19, 2016
