Live Refreshed with Hydro Flask
Hydro Flask is a brand that is known for its all-insulated bottles. The brand sells water bottles, bottles for your coffee, beer and even food. The insulation within the bottles keeps warm drinks/food warm for a very long duration of time and cold drinks/food cold for a very long duration of time.
I discovered this brand myself when I started to realize everywhere I went I would see someone holding a Hydro Flask water bottle, which intrigued me to go online and look what the brand was all about and why so many people had products made from Hydro Flask.
Hydro Flask’s personality is summarized in my opinion into one word; Live. I think Hydro Flask communicates this word because this brand sells products that allow people to not have to worry about how their food/drinks will stay warm/cold and instead, Hydro Flask allows people to live in the present without worrying. The site’s Innovation page directly shows the overall concept of the brands personality and how Hydro Flask delivers a bottle that no one else can or has.
Hydro Flask uses social media to express their brand’s personality by posting photos taken by their customers who have experienced excellent service from their products. Hydro Flask’s Instagram account strongly portrays their personality. By posting photos of people out in nature exploring the world and not worrying about the temperature of their drinks or food because they have a Hydro Flask with them is a strong portrayal of their personality as a brand.
The brand uses content marketing practices when they post on their social media accounts and use entertainment to promote Hydro Flask. By using entertainment to effectively promote their brand, Hydro Flask is drawing a wider audience into consuming their products. Content marketing is a very beneficial tactic for the brand.
This post is an example for Narrative Storytelling for Causes and Brands, a communication seminar at Washington State University.
