I haven’t been able to verify this, but it’s written on the interwebs that Al Ries, co-author of the seminal marketing book ‘Positioning: The Battle For Your Mind’ and originator of the concept of positioning, says that the best positioning…
Suppose Aladdin wants to get into the cave, but the door is sealed.
Someone says, “Say ‘abra-cadabra’.”
Aladdin says, “Why?”
What kinds of answers could that person give?