Innovation is largely driven by the hope and promise of huge reward. With self-driving cars, new drugs or even the latest Apple gadget, the potential rewards are massive. With journalism, the potential reward is much less obvious. Even with a tangible mountain of cash on the horizon, it takes bold, brave and creative people and organisations to drive innovation. Without that, it’s going to be incredibly difficult for journalism to innovate effectively beyond the reactive ‘What are you doing on Snapchat?’ approach.