Such a common sense argument very well put Brian! Not enough creatives, or practitioners in general, embrace the limitations of platforms as opportunities.
Snapchat is a great example because it’s a level playing field where those who think outside the box have the potential to really gain an audience. Success is not determined by wealth or access to equipment but thought and execution.
It doesn’t matter if you’re Steven Spielberg or Stephan Schmealberg it’s a level playing field.