Dano QuallsTikTok: the world’s greatest tool for finding product market fitThere’s a way to spend $0 on research to gain a deep understanding of the customer problems, and then spend another $0 to explore and…Sep 30, 2022Sep 30, 2022
Dano Qualls“All the ingredients are in the kitchen but you haven’t made the meal”: the essence of the pivot.This is article 4 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…Dec 18, 2021Dec 18, 2021
Dano QuallsWill it move the needle? Using Product-Market Fit as our guiding light.This is article 3 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…Dec 17, 2021Dec 17, 2021
Dano QuallsHow one piece of customer feedback shaped our product and marketing strategy for the next two yearsThis is article 2 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…Dec 17, 20211Dec 17, 20211
Dano QuallsProduct MVP isn’t about product, it’s about strategy (and it may not be quick and easy to test)This is article 1 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…Dec 17, 2021Dec 17, 2021
Dano Qualls“I don’t think people will love it. Let’s build it, anyway.”We were discussing how to make a feature easily accessible, and couldn’t find a great way to do it. We heard potential customers express a…Jul 16, 2021Jul 16, 2021
Dano QuallsBasics of Human Factors Engineering for UX DesignersSometimes you learn something that completely changes how you look at the field of design and your job as a designer. One of those…Jan 20, 20175Jan 20, 20175
Dano QuallsinUX IRLIntroduction to Artificial Intelligence for UX DesignersIf you work in the world of product design, you’re probably hearing a lot about how artificial intelligence (AI) is going to change…Aug 16, 20162Aug 16, 20162
Dano QuallsNovelty and Innovation: UX Design for Long-Term ResultsWant people to choose the stairs over the escalator? Make the stairs fun. How do you make stairs fun? Turn the steps into a piano. Right?Jul 5, 20151Jul 5, 20151