Dano QuallsTikTok: the world’s greatest tool for finding product market fitThere’s a way to spend $0 on research to gain a deep understanding of the customer problems, and then spend another $0 to explore and…5 min read·Sep 30, 2022----
Dano Qualls“All the ingredients are in the kitchen but you haven’t made the meal”: the essence of the pivot.This is article 4 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…5 min read·Dec 18, 2021----
Dano QuallsWill it move the needle? Using Product-Market Fit as our guiding light.This is article 3 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…3 min read·Dec 17, 2021----
Dano QuallsHow one piece of customer feedback shaped our product and marketing strategy for the next two yearsThis is article 2 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…4 min read·Dec 17, 2021--1--1
Dano QuallsProduct MVP isn’t about product, it’s about strategy (and it may not be quick and easy to test)This is article 1 of 8 in the Pivot Strategy Series. Hectic launched our web app in Feb 2021 and released an updated design in fall 2021…3 min read·Dec 17, 2021----
Dano Qualls“I don’t think people will love it. Let’s build it, anyway.”We were discussing how to make a feature easily accessible, and couldn’t find a great way to do it. We heard potential customers express a…2 min read·Jul 16, 2021----
Dano QuallsBasics of Human Factors Engineering for UX DesignersSometimes you learn something that completely changes how you look at the field of design and your job as a designer. One of those…10 min read·Jan 20, 2017--5--5
Dano QuallsinUX IRLIntroduction to Artificial Intelligence for UX DesignersIf you work in the world of product design, you’re probably hearing a lot about how artificial intelligence (AI) is going to change…10 min read·Aug 16, 2016--2--2
Dano QuallsNovelty and Innovation: UX Design for Long-Term ResultsWant people to choose the stairs over the escalator? Make the stairs fun. How do you make stairs fun? Turn the steps into a piano. Right?7 min read·Jul 5, 2015--1--1