CIRCULAR ECONOMY: A recycled — and recyclable — bottle in Argentia
In 2015, Villavicencio — one of Danone’s mineral water brands in Argentina — launched Rebotella, the first 100% recyclable bottle made with 50% recycled plastic. The launch was backed with a television campaign that starred popular Argentinian actor Ricardo Mario Darín promoting the importance of waste collection and recycling. Use of Rebotella will reduce the country’s carbon footprint by an amount comparable to reducing traffic in Buenos Aires by 110,000 cars for a day, or to eliminating 21,000 lightbulbs over a year. Which is definitely in line with Villavicencio’s mission to “leave our environment better than we found it.”
