RESPECT LOCAL CULTURES: Street vendors in Mexico
In Mexico City, most people get food from street vendors at all hours of the day. In this sprawling metropolis of over 20 million, more than 100,000 informal points of sale offer tacos, tortas, beverages and sweets to passersby. Fast and affordable, these eat-on-the-go meals and snacks are rooted in local culinary traditions, which makes them even more popular. Street vendors are everywhere, hailing motorists or setting their carts up in market squares for a day — or even just a few hours.
Bonafont, our spring water brand in Mexico, has partnered with these micropreneurs, working with them to offer a range of waters and aquadrinks that are generally healthier than traditional juices and sodas. Dubbed Rutas Taqueras, this new distribution model is geared around the existing points of sale: Bonafont delivers a selection of appropriate beverages to vendors very early in the evening, and picks up unsold merchandise in the evening.
In just two years, Rutas Taqueras has built a network of 2,800 resellers, with sales of 25 million liters in 2015. Bonafont’s current goal is to reach 7,500 distributors and sell 100 million liters by 2020.