A Herndon, Virginia-based marketing leader with more than 25 years of experience in advertising, videography, web and graphic design, and public relations, Daoud Hawa is the director of marketing at Islamic Relief USA (IRUSA). He joined IRUSA, a nonprofit that provides disaster relief and other critical humanitarian services to underserved populations worldwide, as a senior communications, marketing, and public affairs manager in 2011. Two years later, he was promoted to lead its marketing department. Since then, Daoud Hawa has delivered effective marketing strategies and campaigns to increase IRUSA's visibility and revenue growth, while maximizing its market penetration across a variety of channels, including TV ads, direct mail, digital advertising, and events.
Among other accomplishments during his tenure at IRUSA, Daoud Hawa facilitated a 70 percent increase in web traffic and revenue from creative digital campaigns with AdRoll, Facebook Ads, and Google Ads. Daoud also played a major role in online marketing and fundraising during the COVID-19 pandemic, when IRUSA exceeded its 2020 goal by $30 million, reaching a total of $112 million while also securing 50,000 new donors. That year marked a new record for donations for IRUSA.
Before joining IRUSA in 2011, Daoud Hawa was executive director of Daze Studios, a marketing firm in Fairfax County, Virginia. He spent six years in this capacity, during which time he amassed a client list of more than 150 partners, including Fairfax County, Oracle, GMU, and NASA. He previously worked as a senior consultant at Booz Allen Hamilton, where he developed websites and provided project support in business planning and network design operations. He has additional marketing management experience at Ciber, CareerBuilder, and 20/20.
Daoud Hawa also has more than two decades of real estate sales and marketing experience with Long & Foster Companies, Metropolitan Realty, and Ikon Realty. Complementing his experience, he holds a master's degree in philanthropy from Indiana University's Lilly Family School of Philanthropy and a bachelor of arts in design and visual communications from George Mason University.
