Lead Magnets

Lead Generation: How to create Lead Generation Campaigns.

Dapo Davids
Jul 24, 2017 · 2 min read

Do you know that more than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase or not entirely sure yet your offer is what they need. It takes time to build trust, instill confidence and build a relationship.
Have you ever gone to a company’s website and saw, among their regular web content, an offer for a free Ebook download or white paper? You were probably also asked to provide a little bit of information before receiving your free download. Nothing too personal or difficult, just a form that took a few seconds to fill in with personal details.
Why would you?
Because You were getting valuable information in exchange for practically nothing.
Believe it or not, what I just described is one of the most valuable marketing strategies a company can have on their website: A Lead Magnet.

Example of a lead Magnet

A lead magnet is a piece of valuable information to the prospect offered for free in exchange for a potential customer’s information like an email address, website, phone number, or information on the products or services the customer is looking for. Examples of lead magnets are:
Guide/Reports
Cheat Sheet/Handouts
Toolkit/Resource Lists
Video Training/Webinars
Software Download/Free Trials
Discount/Free Shipping
Quiz/Surveys
So, why are these lead magnets so important? Lead magnets are extremely effective, multi-purpose digital marketing tools. Lead magnets aren’t just for simple lead capture, they can be used for much bigger purposes. If you use them as part of your sales funnel they are even more effective. They allow you to use the information a potential client gives you when they download your lead magnet to engage with them further, bringing them into your sales funnel and closer to becoming a buyer.
What Makes a Good Lead Magnet?
The rule of thumb is simple. Create a lead magnet that could easily be sold. Then give it away for free!
This will make you stand out. People will wonder why you’re crazy enough to give away this information. As a result, you’ll develop instant credibility with the subscriber.
A quality lead magnet is essential to building an email list and building an interactive and responsive list is essential to email marketing and online success.

Need help creating a Lead generation strategy, give us a call today on +234-8169697109

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