As London sweltered, the beautiful Royal Portrush in Northern Ireland was occasionally drenched with rain, but through the magic of AR, a touch of the Irish golfing magic could be seen in the heart of the City last week.

NTT DATA has been an Official Patron and the IT Provider of The Open for the last seven years. This year saw the return of the impressive NTT DATA Wall, located in the Spectator Village. The huge 20 metre LED screen tracks and relays a range of live data and insight from across the course, creating dynamic 3D visuals, synchronised with the live TV broadcast. …

When you start up a new company, your To Do list is long and keeps getting longer. As founders, you roll your sleeves up and jump into everything, from building your first website to writing the business plan that you hope will deliver your ambition and the opportunity in front of you. There is so much stuff that needs to get done, big and small, exciting and mundane, that prioritising your To Do list is tough.

But there has been one action at the top of the list from Day One — to find and hire a smart and senior technologist with relevant experience — someone who shares our passion for GeoAR and Darabase’s proposition to bring privacy and permission to the immersive future of digital. Up until now we have worked with an external team to develop our product. Having an internal tech leader sitting round the table with me and David is key though, and it’s taken a little while to find someone with the right skills, attitude and cultural fit. …

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I’m old enough to have worked in media before what we know as Digital existed. I worked in magazine publishing in the nineties, tracking discussions and deals on record cards and deciding where editorial and advertising pages went on a paper-based “flat-plan”. Then the internet, mobiles, applications and the whole digital revolution came along and everything changed.

Slowly but surely over the last 20 years or so, digital advertising has sneaked up on and overtaken “traditional” media advertising — classifieds, print, radio, outdoor, TV. …

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