Aug 1, 2019The Case Study — Darabase brings The Open from Royal Portrush to the City of LondonAs London sweltered, the beautiful Royal Portrush in Northern Ireland was occasionally drenched with rain, but through the magic of AR, a touch of the Irish golfing magic could be seen in the heart of the City last week. NTT DATA has been an Official Patron and the IT Provider…Augmented Reality3 min readAugmented Reality3 min read
Jun 10, 2019Darabase is growing and getting recognised.When you start up a new company, your To Do list is long and keeps getting longer. As founders, you roll your sleeves up and jump into everything, from building your first website to writing the business plan that you hope will deliver your ambition and the opportunity in front…Augmented Reality4 min readAugmented Reality4 min read
Mar 22, 2019Today Digital Ads are like Print, but tomorrow, in AR they’re like Out Of HomeI’m old enough to have worked in media before what we know as Digital existed. I worked in magazine publishing in the nineties, tracking discussions and deals on record cards and deciding where editorial and advertising pages went on a paper-based “flat-plan”. …Advertising4 min readAdvertising4 min read
Mar 22, 2019The case for Darabase — Why we should look to grant permission for AR content in the physical worldYou’ll be hard pushed to find a multi-billion dollar technology company or leader not talking up Augmented Reality (or Mixed Reality or XR or Spatial Computing or one of the other descriptions doing the rounds, proof itself that we are still in our infancy as an industry). Mark Zuckerberg at…Augmented Reality5 min readAugmented Reality5 min read