Who to Follow on Instagram: Children’s Brands

[Originally published on the Dash Hudson blog.]

Instagram is a bottomless well of inspiration: the categories are multiple and most of the players are MVPs. If you’re feeling woozy from all the options of beautiful accounts at your fingertips, hit the refresh button with the must-follow galleries we’ve identified in our aptly named Who to Follow on Instagram series.

This is your guide to the best Instagram accounts to follow. Prepare for sensory overload.


We’ve all been sucked in by the Instagram vortex. But when it’s part of your job description, like yours truly, the hours spent on the daily scrolling through the photo-sharing app are completely justified. At least that’s what I like to tell myself 🤔. For those of you whose livelihood does not depend on your Instagram savviness, it can be a real counter-productive wormhole. The struggle is indeed real.

Struggle no more: I’m here to save you some precious clock ticks by identifying the best accounts in every category to help you avoid the, um, less savory. Welcome to the Who to Follow on Instagram series, where we surface the best brands on Instagram in various categories.

Scrolling through Insta can make for an explosion of the senses — Models? Check! Dreamy blooms? Check. Home decor? Check and check! Fashun? You got it! Heck, we even got athleisure and beauty. Today we’re going where we’ve never gone before to serve you up a major dose of cute overload: we identified the best Instagram accounts making cool kids clothes 😍.

The below 16 accounts all present a unique aesthetic, but what they all have in common are scrumptious toddlers gracing their pages. Talk about irresistible. Cool clothing brands aren’t exclusive to grownups, nope. In fact, each one of these accounts will make you want to stock up on kid threads to gift to the little ones in your life. Warning: you might even catch baby fever 😳. Yep, kids fashion will do that to a grown adult.

We’ve got something from newborns to grammar school tots, each account delivering visuals of adorable goods in even more delightful settings. There’s something to be said for Instagram trends generated by children’s clothing brands — the age of innocence seems to make everything so whimsical. Scroll down to see what we mean.

Here’s lookin’ at you, kid. 👶

@adenandanais

@finnandemma

@lillemons

@gymboree

@tinycottons

@rocketsofawesome

@oshkoshkids

@_ bobochoses_

@gapkids

@carters

@bonpoint

@picklesnroses

@freshlypicked

@stella_kids

@oeufnyc

@zarakids

Want to learn more about marketing on Instagram and the Dash Hudson Instagram tools? Get in touch today.

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