Data Choice Integrating the Bancor Protrocol

Data Choice Integrating Bancor Protocol to Provide Token Liquidity for Users, Advertisers & Publishers.

United Kingdom — August 1, 2018 — Data Choice (DCT), a new blockchain platform that will serve millions of ads across the web whilst allowing users to take control of their personal data, has today announced its integration of the Bancor Protocol to provide continuous liquidity for the Data Choice platform.

By integrating the Bancor Protocol, DCT token holders will gain access to continuous liquidity regardless of trade volume or exchange listings, through the Bancor Network, where any integrated token can be automatically converted to any other directly from the Bancor Wallet or any Web3 wallet, such as MetaMask. Currently integrated tokens include ETH, BNT (the Bancor Network Token), GNO (Gnosis), BNB (Binance) and a long list of announced projects soon to be activated.

“We anticipate having a huge community and massive demand for the DCT tokens, so it absolutely makes sense for us to provide our users with an easy way to convert tokens,” said Andrew Bruce, CEO Data Choice. “Integrating with Bancor will provide liquidity to everyone who wants to be a part of Data Choice as we build our platform and revolutionize the digital marketing industry.”

Data Choicewill activate a Relay Token with 5% of its circulating token supply within a week following the successful completion of the Token Sale. Users will be able to purchase and sell DCT tokens directly from the Bancor Wallet or any Web3 wallet at a formulaically calculated price.

Data Choice is the creation of a new programmatic marketing infrastructure technology, allowing users to take back control of how their data is used online, control of the data that is shared & more importantly what they would rather keep private. Control of the types of adverts that they see and those that they rather wouldn’t see, whilst also rewarding you for your data being used. Control of your personal data is your human right. Our new Data Audience Platform (DAP) will integrate initially with the new Data Choice Demand Side Platform (DSP), we will be looking to allowing other DSP’s access to our DAP in the future. The team at Data Choice will transition existing clients over to the new technology in due course, and will be taking the technology public in January 2019 to agencies and clients world wide.

Programmis — Data Choice is a decentralised platform that enables our users the general public to take back control of their personal data & what data is used in digital marketing. Our users get to choose what data they want to share and what they don’t it is then hashed for security and uploaded to the blockchain ensuring that there can be no breaches of data.

Your data is segmented into effective data sets which our advertisers can then choose for their marketing campaigns. When a user registers with us we use a simple cookie and chrome extension this allows us to identify the user when they visit websites and apps in their day to day internet activity.

This allows us to then bid to show them an advert in real time using our DSP. Users earn DCT tokens for sharing their data, adding to their profile the future and bycompleting ad surveys within the Data Choice dashboard allowing us to help fight ad fraud.

Advertising clients can only access the data segments through using our DCT tokens and can receive discounted advertising costs by paying for their entire campaign with them. Our publishers can also receive higher premiums by accepting the tokens for payment. This allows for improved tokenonmics which benefits all of our clients, users and token holders.

The advertising client using our data segments can also be reassured that they’re not only bidding on verified humans but that, with true opted-in audience data accessible to the AI’s algorithms within the platform, they will be able to be more accurate, in turn allowing for a higher return on their marketing investment.

About Bancor

The Bancor Protocol is a standard for the creation of Smart Tokens™, cryptocurrencies with built-in convertibility directly through their smart contracts. Bancor utilizes an innovative token “connector” method to enable formulaic price calculation and continuous liquidity for all integrated tokens, without needing to match two parties in an exchange. Smart Tokens interconnect to form token liquidity networks, allowing user-generated cryptocurrencies to thrive. To convert tokens instantly, visit the Bancor Web App or join the Bancor Telegram group for more information.