Betting In Kenya, a Menace or an Income?

Hello there!

The idea of betting in Kenya has been met with different reactions depending on where on the beneficiary spectrum one sits. The government sees the betting firms as a great cash cow when it comes to taxes as it is estimated to be a Ksh. 200 billion industry, while those who bet see this as an opportunity to strike it rich with an estimated 76% of the Kenyan youth taking part in betting.

Using our online surveys platform, we carried out a survey with the aim of finding out the betting habits among Kenyans.

Sample population:

Location distribution:

Age distribution:

The majority of our respondents were in the ‘youth bracket’

1) Have you participated in betting in the last 1 month?

2) What year did you start betting? (e.g 1998 or None)

3) Which betting firm do you predominantly bet with?

4) What medium do you use for betting?

5) How much have you spent on betting in the last 1 week?

6) What has been your highest win on a bet in the past?

7) Would you recommend betting to someone else?

8) Other than sports, what else would you bet on?

9) How does your family/relatives/spouse feel about you betting?

10) On a scale of 1–5 how religious are you?



The Information Company

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