Datawallet Announces Partnership with Kochava’s XCHNG Platform
Collaboration between leading blockchain-based platforms allows consumers to power advertising networks directly with their data.
SAN FRANCISCO, February 12, 2018 — Datawallet, a leading C2B blockchain-based data exchange, today announced its participation in Kochava’s OnXCHNG program, the partnership program for the industry’s open source blockchain framework for the digital advertising ecosystem, XCHNG. Through this agreement, Kochava will be able to leverage the expressly permissioned personal data contributed to the Datawallet network, and provide the advertising ecosystem unprecedented access to cross-platform, user specific data.
Serafin Lion Engel, CEO of Datawallet, said, “In many ways, the current online advertising ecosystem is completely broken. Companies source disparate streams of low quality data from a plethora of online sources and probabilistically project interests onto customers, which are identified through cookies. This results in hundreds of billions of dollars being wasted on showing ads to people who don’t care about the ads they are exposed to, and internet users being littered with irrelevant materials. All of this can be traced solely to the root cause of advertising networks having access to low quality data.”
With this partnership, advertisements and marketing campaigns can now be more closely aligned with the proven interests and passions of consumers. Additionally, since Datawallet’s C2B model is entirely consent driven, all data points are deterministically linked across platform, giving companies unprecedented consumer insights and allowing them to find the right customers with 100% accuracy rather than the current 2.9% match rates.
Charles Manning, CEO of Kochava, said, “Advertising should not be an aggravating interruption. It should deliver quality information so that people can learn about products they care about, when and where they are relevant. Through Kochava’s partnership with Datawallet, we are taking a big stride toward making deterministic and permission-based advertising a reality. For the first time, users will be able to power advertising networks directly with their data, providing a substantial monetary opportunity for consumers and also allowing them to fix an ecosystem which ultimately is intended to deliver value to the person receiving the ads. ”
For more information about Datawallet visit www.datawallet.com, and to learn more about XCHNG visit https://xchng.io/
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About XCHNG:
XCHNG is an open and unified blockchain-based framework for the digital advertising ecosystem. Designed and deployed by Kochava Labs, a research and development subsidiary of Kochava Inc., the XCHNG framework is centered around a common Ricardian Smart Contract with an open blockchain implementation to persist transactional history and provide supporting utilities required for maximizing efficiency through the lifecycle of the IO. XCHNG enables the related targeting and activation of audiences, bolsters ad-spend efficiency and transparency, establishes a next-generation system of record for all participants, and provides the opportunity to tokenize the framework to treat digital as a true asset class, standardizing the valuation of ads. For more information visit https://xchng.io/.
About Kochava Inc.:
Kochava offers a unique, holistic and unbiased analytics platform to plan, target, measure and optimize media spend. The Kochava platform for mobile and connected devices combines potent features and global coverage with thousands of network and publisher integrations, allowing advertisers to target audiences and measure campaign performance with precision. Real-time customizable visualizations give users fluid access to a full spectrum of data points, providing robust segmentation capabilities and real-time actionability. Yielding the most powerful tools in the ecosystem, Kochava is chosen by brands across industry verticals to measure the largest and most sophisticated ad campaigns. For more information visit https://www.kochava.com/.
