except that Uber doesn’t treat the drivers like employees, which would imply a employer responsibility to the employee, and possible promotions etc. Uber treats them like small businesses that it leechs 30% off of. Long time drivers are not rewarded for their loyalty and good service by reduction of fees or specials. It’s an algorithmic business model which isn’t, as Rushkoffs article discusses, really healthy for human society. (Uber took off because Americans need to make money, not out of greed or ambition, so much as out of economic necessity. I have a friend who works a full days shift, then so he can afford to feed and house his family, he drives for four more hours into the night. He’s glad for the chance to make some extra money, but if life was cheaper or wages higher, he’d most certainly not drive for Uber. He’d enjoy his life and family.)