Here is my handy (although long!) reading list that I use to stay up-to-date in an ever changing digital marketing landscape. Margaret Fuller had it absolutely spot on in my opinion — “today a reader, tomorrow a leader” — reading has become a staple in my daily routine. Not only…

The SEO industry is rife with articles around SEO and AI. I’ve been asked a lot recently what my view is and I break it down like this: AI is a tool that can assist with work AI is only as good as the information you put in AI is…

A few selected posts well worth a read from the first few month of 2023 Here are a few posts from LinkedIn and varying websites which are well worth a read, covering all things AI, SEO, GA, social media and more. The Role of AI Content in SEO Microsoft’s Bing is an emotionally manipulative liar, and people love it 8 ways to increase click-through rate (CTR) in SEO Measurement and Attribution are NOT the same thing. 2 mins on the difference between them

A few selected posts well worth a read from the first few weeks of 2023 Here are a few posts from LinkedIn well worth a read and exploring, covering all things AI, ChatGPT, SEO, GA and more. ChatGPT for SEO: 20 ways to leverage ChatGPT in your SEO activities Google reiterates guidelines on AI written content 700+ audience targeting options for TikTok Ads Key things to keep in mind for SEO in 2023 Yandex hacked, and their SEO ranking factors have been leaked

Topics covered include privacy, content and SEO. With all of the chatter around content, ChatGPT, Google content algorithms and the like, here are 2 posts I spotted from Aleyda Solis and Elliot Davidson: ChatGPT for SEO: 20 Ways to Leverage ChatGPT in your SEO Activities eCommerce product descriptions written using OpenAI I’m a big fan of Daniel Foley Carter who runs his own SEO company and offers lots of free advice on LinkedIn:

The below was originally posted in October 2011 on davecain.co.uk and the original post can be found via the Wayback Machine. This weeks SEO blog post is a bit of a special one. I got the opportunity to do an SEO questions and answers with the search industry’s first agony…

The below was originally posted in November 2011 on davecain.co.uk and the original post can be found via the Wayback Machine. This month, I got the chance to do a Q&A with Barry Schwartz of RustyBrick and Search Engine Roundtable, here’s a little background information about Barry: “Barry Schwartz is…

The below was originally posted in August 2013 on davecain.co.uk and the original post can be found via the Wayback Machine. Within this post, I give an insight in to a friends website which I’ve been working on for the past 12 months and document all the processes I went…

The below was originally posted in October 2015 on davecain.co.uk and the original post can be found via the Wayback Machine. As we all know, there are many search engine optimisation (SEO) ranking signals. These range from: Website load times Quality content Links pointing to a website Website architecture and…