$FB’s Native Articles vs. the Web
1/ Instant Articles from $FB smart and well executed. Further cannibalizes the web, but for superior UX as is usually the story on mobile.
2/ Proprietary format != good, but publishers don’t care as they’re desperate for more engaging formats. Publisher-specific apps are a joke.
3/ Snapchat Stories also courting publishers w/ engaging format; very similar to this but $FB winning in context: people get news there.
4/ When delighted by “native articles”, users will stop clicking on inferior web articles. Publishers have to play to remain relevant.
5/ Only the big publishers have the resources to play, but $FB will soon try to right this wrong w/ tools for building native articles.
6/ I see analogies to net neutrality. Fast lanes and slow lanes. Native apps and web apps. Native articles and web ones. Yay for UX, though.
I’m David Notik, founder of Woven (channels for your passions) and co-founder of a little man. If you dug this, please show some love and hit Recommend below. Also, please take three seconds to follow me at @DaveNotik.