Google Survey Shows: Infographics Suck at Being Shared to Facebook

// Introducing efographic.com

Long pieces of content, like infographics and email newsletters, are impossible to share to Facebook, Instagram, Twitter, etc., because they don’t fit.

In a Google Survey, this question was asked to 1,020 people randomly:

Which of the following images would make you want to click to read the infographic called “What Font is Your City?”?

(Here is the actual infographic, by Movoto.com)

The image choices were these (displayed in randomized order):

Choice A

Choice A was described as “full length shrunk to fit.”

(This is how Facebook displays an uploaded long image (i.e., an infographic or efo).)

Choice B

Choice B was described as “zoomed into middle.”

(This is how Facebook displays a shared infographic URL link (i.e., http://website.com/xyz.jpg)

Choice C

Choice C was described as “fit into box.”

(This is how efographic shares long images)

Survey Says…

With these three options to choose from in a randomized order, 1,020 people responded to the survey. The demographics of the respondents were American males and females, ages 18 to 65+, across varied urban densities, incomes, and parental statuses.

24.7% chose Choice A: “full length shrunk to fit”

26.3% chose Choice B: “zoomed to middle”

49.0% chose Choice C: “fit into box”

The survey showed that out of 1,020 people, 500 clicked the “fit into box” option designed by efographic, 268 clicked the “zoomed to middle” option that Facebook uses for shares, and 252 clicked the “full length shrunk to fit” option that Facebook uses for uploads.

In other words, if ten people see your email newsletter on Facebook, half of them would click to read it if you had used efographic while two of them would click to read it if you had used the traditional Facebook method for uploading or sharing.

Likewise, if you share an infographic on Facebook and 100 people see it in their newsfeeds, 50 of them would click to read it if you used efographic to share it, whereas roughly 27 people would click to read it if you just used Facebook.

What does this matter?

Using analytics, if you doubled the number of clicks into your email newsletters and/or infographics, what would that do for online sales, website traffic, and brand marketing? (49% is nearly double 26.3%)

Efographic provides a service for anyone who wants at least a 22.7% increase in click-through-rates (CTR) for their email newsletters and infographics when shared to social media. (22.7% is the difference between 49% and 26.3%)

This is the purpose of efographic.com (launching December 2014).