While not all artists approach their fans the same way, especially if the band / artist is from an earlier time period (60s — 70s), some of those artists have kept connected with their fans in way was in today’s technological society. There are many ways to keep fans hungry for new music, and for fans to keep an eye on their favorite artists and their every move.
Some artists publicize their journeys on the road. One band that comes to mind is my favourite band, Judas Priest. Some of their members are active on Twitter, Instagram, Facebook, and YouTube, filming short clips of what’s going on with the band, or posting pictures from the road. Even for a band founded in 1969, they have evolved with the times to stay active with their fans. They also NEVER take down fan-filmed footage from their concerts. In fact, they encourage their fans to post video and pictures from their events. That fact is amazing, considering how strict some bands are on video and pictures being taken at their events (Danzig is a prime example.)
It’s not just them doing it, either. A lot of older and younger artists are doing these things, too. While some artists do rely on email newsletters, most bands are very active on social media platforms, and also let their fans know what the band’s doing, where they’re going, etc. etc.
While some bands, especially from Europe, have separate merchandise for Europe only, and US only, some bands do wordwide shipping on all their mechandise. Myself, I love getting a t-shirt. I usually do not get more than that from a band, but I do love seeing how diversified their merch tables can be. Along with this, fan funding is a great way to give back to your fans. You can have fans pitch in money for the band, and in return, fans can get free CD’s, free shirts, and even backstage passes, if the price is right. Fan funding is certainly a great was to give back to your die-hard super fans.
While I’m not too up-to-date on streaming as a while, as I solely use iheartradio to stream some radio stations, and on occasion music (however, every song that plays is already on my music playlist!) However, I do know, and have listened to, plenty of podcasts that bands and artists have done over the years. It’s awesome for an artist to let their fans know everything within a set time block, whether it’s 30mins or an hour. Podcasting has exploded in the last few years, and I really enjoy hearing bands do interviews that way.
As for band websites, I haven’t visited one in a long time. A lot of things are done via social media now. However, a website is crucial if you want to post all your tour dates, pictures, and anything else an artists wants to post for their fans that can be easily found on a website, whereas you’d be searching for a while on their social media account trying to find whatever it is.