Cinematographers and Social Media: Three quick tips
By David Bloom
A writer for the International Cinematographers Guild contacted me to to follow up on the EPPS panel I moderated a couple of weeks ago. She asked for advice to be gleaned from the panel for an article that will run in the cinematographers’ guild magazine. Here’s what I suggested (and use comments to add any thoughts you might have for cinematographers in social media):
- Cinematographers are already shooting on set anyway, and have the best eyes in a visually oriented business. Use your cellphone camera, a DSLR and any other image-capture device and document everything that’s going on and post it online (if that’s okay with producers, director, marketing department, etc.). Behind-the-scenes images of the creation of movies and TV shows, especially prominent ones, can be hugely popular. So can shots of stars at work, bits of the production itself and other such material.
- Take advantage of newer social-media platforms that are visually driven. Leverage what you’re already doing with a mobile presence on video/still-image apps such as Instagram (with 400 million users, it’s now bigger than Twitter), Vine (owned by Twitter), Snapchat, and possibly even live-stream apps such as Periscope (also owned by Twitter) and competitor Meerkat.
- Facebook should be at the heart of everything you do. It’s too big to avoid, especially when it comes to reaching huge audiences for cool bits of video. Directly uploading your video to Facebook gives it a chance to get seen and shared by surprisingly large numbers of people. Also upload video separately and directly to YouTube to reach a different audience and parent-company Google’s search engines. And it doesn’t have to just be still images and video files. Facebook is now making it easier to stream live video there. What has been confined only to a relatively small group of celebrities and other public figures since August is now going to be available to a broader group of people.