Pushing Growth

David Cappelucci
Aug 22, 2017 · 1 min read

Let’s talk about 10x growth. 10x Growth is an exciting proposition for any startup. The idea that you’ll grow at 10x intervals conjures thoughts of multi-angle testing of everything from process to value-proposition. 10x is something many entrepreneurs seek because it is an easy way to force your decisions toward growth. The question is, for an entrepreneur focused on tight iteration and feedback loops, how can you match your 10x growth with the iteration framework that you’ve come to know and love? One way to solve that question is to ensure that your 10x growth tracks only along lines of your hypotheses. Focus on looking at 10x opportunities and finding the hypotheses that they seek to answer and track that like crazy. Don’t fear the 10x opportunity, always embrace it, but help shape it to fit the hypotheses your testing.

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David Cappelucci

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David here — conversationalist, entrepreneur,writer