Dave DiGiovanni
Jun 14, 2018 · 1 min read

Very cool, thanks for sharing.

I’m not really sure where to go with our project. Each letter has a theme and contains multiple pieces of artwork, a copy of a handwritten note, and some type of call to action (e.g. send us your art, respond to a survey).

You can see the last letter we sent here: https://www.postedletter.com/letters/004

We had a dream to keep the letter free and fund it through donations, selling art, or a sponsorship. We could probably break even with donations, but that revenue strategy is going to keep the project really small.

So we’re thinking about charging per letter. Before we do that, I feel like we need to crystalize the identity of our brand and the product. We need to be able to tell potential subscribers what they are going to get.

    Dave DiGiovanni

    Written by

    Marketer interested in ethics and honesty, intrigued by online communities