About the Presentation

Based on the upcoming eBook, this presentation will cover: Six Keys of Product Success: Strategy, Process, Information, Customers, Employees, Systems and Tools.

Viewers will get a free copy of the book, a coupon for a free online course of your choice covering innovation, or product market strategy, or marketing or social media marketing and free use for one year of “Productize”, a Jira plugin for product management of the product lifecycle.

About the Speaker

David Fradin could be the oldest, (perhaps, most experienced) still working product manager with 47 years of experience over 75 products and services, founded eight companies, worked at three startups and at HP, Apple and Nielsen’s DataQuest. He is also author of the forthcoming Wiley and Sons, seven volume textbook “Foundations of the Successful Management of Products” covering the entire product life cycle with over 130 topics. Linkedin: https://www.linkedin.com/in/davidfradin Twitter: davidfradin1

Table of Contents:

00:07 — About the Speaker

03:35 — Procter and Gamble Brand Management

05:18 — Outcome Driven Innovation & “Do”

05:45 — Market Research

08:20–6 Keys to Product Success

08:36 — Product Development Waste

09:11 — Strategy

19:02 — Process

22:26 — Product Lifecycle Framework

30:10 — Product Manager Job Description

31:41 — Entrepreneur is French for Product Manager

33:48 — Systems and Tools

34:06 — Get free Ebook, Training and Tool

34:27 — Ask for the Authority

35:02 — For example at Apple

37:48 — Using Values in Decision Making

41:54 — How to Get Free Copy

43:00 — How to get a job in product management

43:53 — Should a Product Manager do Wireframes?

45:22 — Get the Target Market Right

http://www.youtube.com/i5premEtqlM