…t will burn compliance to get ahead. Compliance is expensive and slow and, worst of all, ambiguous. Everyone will claim to be compliant but it will be essentially impossible to ascertain the validity of these claims. Investors generally won’t have the time or expertise to assess compliance so survival will likely e…
…cebook spoon-feeding content to the masses has removed the need for the once-holy NYT.com homepage: more than two-thirds of traffic to major publishers heads directly to a content page, negating the work done by homepage editors around the world.
On the infrastructure side, many of the big shows/networks have relatively custom solutions, and the long tail is tough to monetize. As of April 17, we took a look at Apple’s Top 200 podcasts list, and found that 89% were produced by professionals — namely, media companies (36%), podcast networks/studios (27%), and influencers/celebrities (26%), often in collaboration with a network. This leaves only 11% of podcasts produced by “everyday people” who have to find their own tools. (In case you’re curious, almost all of these top independent podcasts were either about religion or Game of Thrones.)
…eal before adding them to Instagram. This would make it much more difficult to spread fake content. Returning to the Ted Talk about wiretapping using Google Maps, the speaker explains how Google, after getting an earful from the secret service, increased their security restrictions for maps related activity. 4 weeks later, when the secret service wasn’t looking anymore, they lowered the standards once again to their previous level. Why?
cas…followers. As Troy catches up, the norm continues to increase, pushing Brett to up his use as well. Before long, they’ll find themselves in an equilibrium state of follower inflation. This is like the classic prisoner’s dilemma where both players take a worse outcome in order to make sure they don’t get totally screwed. But this case is a multi-round game, meaning influencers have to make this decision daily and may lag further behind, increasing their losses and the overall effect.
In an attempt to better understand the impact of fake social capital, like many others, I purchased some social clout, ran some bots, and manipulated some metrics myself. To make it worthwhile, I directed most of those resources to support friends of mine who are influencers, mostly musicians and fashionistas. I took some notes and compared it to other experiments, learning a lot from the process as I’ll lay out in this piece. Many of my friends don’t know I did this and may be finding out for the first time reading this. If so, it was me! I promise no influencers were hurt in the making of this.
…ensive option—but 10 million unique followers to one account will cost more than a million pennies. Followers fade over time, but likes and comments are foreve…ensive option—but 10 million unique followers to one account will cost more than a million pennies. Followers fade over time, but likes and comments are forever.