“Where is the company going next?” That might not have anything to do with your product. Take care of your product. The company needs you to do that. The company needs to do something else that isn’t continuous with the current offerings and doesn’t leverage its economies of scale. The real question for you is what capabilities you need that the company doesn’t offer. The company might be outsourcing those capabilities. Those capabilities might not be relevant to where your product is now. That would be your bosses problem. Take care of your product.