David McGillivray

I design things in NYC. @david_mcg www.davidmcg.co.uk


Designing Lunch Boxes

Labels & Assumptions


Jonathan Ive recently made an appearance on the children’s show Blue Peter, where he was the guest judge for a lunch box design competition (what a guy). The brief was to design a lunchbox that could also serve as a bag and a pencil case. While he was looking over the entries, the presenter asked Ive how he would tackle the…


Designing Lunch Boxes

Labels & Assumptions


Jonathan Ive recently made an appearance on the children’s show Blue Peter, where he was the guest judge for a lunch box design competition (what a guy). The brief was to design a lunchbox that could also serve as a bag and a pencil case. While he was looking over the entries, the presenter asked Ive how he would tackle the…

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