How to write a vision

David Thornhill
Aug 8, 2017 · 1 min read

What

The first thing to be answered when writing a vision is What you want to achieve. It’s best if it’s short, concise and most importantly CLEAR.

Why

This is the motivator. It’s the buy-in question. Knowing WHY we are doing something motivates, unifies and propels a group into motion. If your WHY doesn't do that then you have the wrong WHAT. And once you have the WHY you…

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