How Do We Fix It? How Bill Clinton Smashed the Passion Gap
Unscripted comments often give us the worst moments of the Presidential campaign. Look no further than the embarrassing Republican debate in early March, when Donald Trump bragged about his penis.
But once in a while a tense, uncomfortable encounter can turn into a civics lesson.
And so it was when Bill Clinton stood up during an event for his wife in Philadelphia Thursday and faced down protesters from Black Lives Matter. They complained vigorously about anti-crime legislation that the former President signed in the early 90's: a time when the crack epidemic led to a terrible spike in homicides, especially in African-American neighborhoods.
Instead of merely dismissing the shouts and signs of his detractors, or taking a politically correct vow of silence, he went deep, making a series of remarks about policy and the changed political landscape.
“I don’t know how you would characterize the gang leaders who got 13-year-old kids hopped up on crack and sent them out on the street to murder other African-American children,” the former President said wagging his finger. “Maybe you thought they were good citizens. She [Hillary Clinton] didn’t. You are defending the people who killed the lives you say matter. Tell the truth.”
The tone may have been somewhat hectoring, and he sort-of apologized for it the next day. But the President’s passion was real. You don’t have to agree with him or his record to be impressed by the outburst of substance.
Far too much of this campaign has been about easy slogans, from Bernie Sanders’ simplistic break-up the big banks (thoroughly dissed in a New York Times column by liberal Paul Krugman) to Trump’s build a wall and make Mexico pay.
The biggest problem for Hillary Clinton has been her apparent lack of passion. It’s why she has under-performed, and also why Jeb Bush and Marco Rubio failed to catch fire.
Voters already know that the former Secretary of State, First Lady and Senator from New York has a deeply impressive resume and an intelligent grasp of governance and foreign policy, but much of her campaign has been canned — on auto pilot. It’s as if she thinks she can glide to victory without taking risks. Without being a fighter.
But today’s media and political environment has changed. Americans — especially millennials — are increasingly bored with complacent, canned remarks. An occasional flash of humor or even anger can be refreshing and even change minds.
Bill may have put his foot in it sometimes, but his spontaneous outburst in Philadelphia is a lesson for Hillary and a solution for her campaign. Fix the passion gap.
If you want to convince skeptical voters that you’re not a crook, put away the script and speak from the heart.