17 Surprising Coupon Statistics & Trends

2 min readApr 26, 2019

We love coupons (and stats) at DealDrop! This is the most comprehensive guide to coupon statistics on the planet.

The best part?

This list is filled with coupon industry stats and trends which will amaze you!

Who uses the most coupons? What do we know about them and their behaviour? Do people prefer digital or print coupon codes?

Check out our coupon infographic below

81% of consumers use coupons regularly
Discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them
Coupon users are spending 24% more than regular shoppers
Six in ten will stack coupons, when possible, to achieve greater savings
50.8% of redeemed coupons are non-food related, while 49.2% are food related
40 percent said they feel smart when they can find the best deal
Top 5 categories Millenials seek coupons in: groceries (93%), cosmetics (69%), clothing (62%), household items (60%), restaurants (57%)
94% of American women say they rarely buy clothing without some discount attached
78.4% of students “always” or “usually” check for discounts before making their online purchases
96% of students would be more likely to make a repeat purchase from a brand that offers student discounts
Coupon app use has increased 42% from 2016, and in-store shopping rewards app use has increased 34%
70% of consumers check their mobile devices for coupons or offers
11 million coupons were delivered to consumers via beacon technology in 2015, 1.6 billion coupons will be delivered annually to consumers via beacon technology by 2020
79% of Facebook users like a company to receive discounts or promotions
24% of consumers “unliked” a brand on Facebook because they didn’t offer enough deals

Ps. We’ve uploaded this infographic to imgur so you can easily share it — https://imgur.com/gallery/zAK6J4p