A Digital Marketing Specialist Knows How to Entice Luxury Car Buyers

DealerRank
Aug 9, 2017 · 1 min read

It takes a different kind of approach to reach a target market that expects a sleek car with top quality and cutting-edge features. Simple sales gimmicks won’t do. To bring in that kind of buyer to your website, you’ll need to know where to find them and how to speak their language.

Luxury car maker Bentley, in fact, recently launched a campaign that allowed users to take virtual road trips through beautiful, desirable locations around the globe in one of its many different car offerings. Not only were they able to recreate the feeling of traveling inside a premium vehicle, but they were also able to associate it with their target market’s love for travel and new experiences. If you’re a luxury dealership, then you will need to create an aspirational quality around your cars as well. Read more from this article: http://bit.ly/2wrNE9b

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