How Lead Management Software Can Increase BHPH Dealership’s Revenue
Spectrum Auto increases sales by 36% thanks to DealerSocket’s Buy Here Pay Here Software for Independent Dealers
The staff at Spectrum Auto grew increasingly frustrated with their pen and paper method of tracking customers. They could not achieve the level of consistency they desired because the follow-up on each prospect and customer was left up to the discretion of each sales person. They were also tired of spending so much money for third-party companies to send marketing blasts to their customers.
Owner Nate Miller expressed his frustration by saying “Pen and paper wasn’t great. We couldn’t track and manage our leads across multiple sales guys. Being a Buy Here Pay Here (BHPH) dealership, leads are a big source for us. We were having a tough time tracking our interactions with our customers and where our leads were coming from.”
Knowing the only way to remedy the situation was with a CRM, Nate and his staff were still hesitant to commit to a digital solution. They had signed up for services in past only to be left with no support and follow-up. They were also concerned about the transition to computers, cell phones, and tablets.
“We do not market the same way big dealerships do so it is encouraging to use a Buy Here Pay Here CRM that gives us the tools we need to succeed.”
After installing DealerSocket, it didn’t take long for Spectrum Auto to know they made the correct decision. Marketing Manager Michelle Spilker describes the success they saw with their new ability to market in-house.
“We do not market the same way big dealerships do so it is encouraging to use a Buy Here Pay Here CRM that gives us the tools we need to succeed. We took a template from DealerSocket’s MarketPlace Email’s vast library for tax season, added some of our own graphics, and emailed it to a couple hundred people with ease. I can already tie two sold vehicles to it. We are able to track it and see who has opened the email. We couldn’t do that with pen and paper.”
Since implementing DealerSocket’s Buy Here Pay Here CRM for Independent dealers, sales at Spectrum Auto have climbed from 26 units to 35 units monthly, an increase of nearly 36 percent.
Because of previous bad experiences, Michelle was hesitant to work with a new company. It didn’t take her long to realize that DealerSocket is not like any company she has worked with in the past.
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“Another thing I noticed with DealerSocket was that we were never abandoned after signing up. Often times you sign up for something and then never hear from them. Even after our initial training, our designated consultant came and sat with me for a few hours as I learned the system. The ongoing support has made our transition easier than I could have imagined.”
DealerSocket recently upgraded a version to their software suite designed for the Independent and Buy Here Pay here dealerships. Offering an extensive library of pre-built email templates and professionally designed follow-up campaigns to ensure customer receives the attention they deserve.
To learn more about DealerSocket’s Independent Dealer Solutions for Independent, BHPH, and used car dealers, click here.
