Dean WilsoninMagnetic NotesWould you buy a used car from a start-up? $7bn says you would.We interviewed some of the team behind the phenomenon that is Cazoo.4 min read·Apr 7, 2021--1--1
Dean WilsoninMagnetic NotesSharing our ‘Fluxx essentials’ with future product and service designers“Within a morning session, they’ve got a set of tools that they can apply to the projects that they’re working on now”3 min read·Mar 17, 2020----
Dean WilsoninMagnetic NotesThe Great Transport HackOur transport system is under immense pressure. Advancing technology is changing the way we travel and our transport and mobility options…8 min read·Mar 10, 2020----
Dean WilsoninMagnetic NotesWhy we ran a cab service from our office in London to learn about the future of transportThe Zume project was a radical experiment in Cambridge that got commuters out of their cars and into public transport, without investing…6 min read·Oct 14, 2019----
Dean WilsoninMagnetic NotesGetting your story across using video isn’t nearly as hard as you think.If you're reading this, the chances are you are not being employed because of your years behind the lens or in an editing suite. This…7 min read·May 23, 2019----
Dean WilsoninMagnetic NotesWhat can street traders and activists teach us about product development?For years in Manila there was a street side trade in fuel, sold in recycled bottles. Sellers would bulk buy* fuel in the morning and then…5 min read·Jan 16, 2017----
Dean WilsoninMagnetic NotesHow watching a short clip from a Tom Hanks movie saved one company £1.5 millionIf you’ve ever facilitated a product development workshop you know the situation: you’re all hyped up about a new idea you think has the…3 min read·Jun 20, 2016----
Dean WilsoninMagnetic NotesWhy 8 year-olds can’t be trusted to design products for grown-ups“I am forty. I have wrinkles and grey hair and would like to have a walking stick to help me walk.” If you’re in your thirties or forties…6 min read·Jun 8, 2016--1--1