The Prestige

How Scott Adams is Using the Murder of Heather Heyer to Hoax His Way Into the Spotlight

Jason Yungbluth
Mar 1 · 6 min read

Scott Adams, the creator of the Dilbert comic strip, is a well-known Trump supporter. In fact, he is probably the most dedicated defender of the president not currently working in the White House.

Scott records videos daily (sometimes more than one) explaining how this or that bit of Trump drama can easily be explained away or spun in the president's favor. It can scarcely be overstated: in Scott's world, Trump always comes out on top.

Recently, however, Scott upped his game of massaging President Trump's image and, in so doing, has brought his apologias for the man to a new low. This inspired me to explore just how much of his own medicine Scott Adams could swallow. Not much, as it turns out.

In the past several weeks, in a move worthy of Alex Jones, Scott has begun to refer to the coverage of the events surrounding the Unite the Right rally that took place in Charlottesville, VA as a "hoax", a claim he has returned to in one video after another.

“How many times have you seen the mainstream media report my opinion that Charlottesville is a hoax?" Scott asks in one recent video. "Zero!" He then hits his point that the news is wantonly ignoring the scoop of the century a half-dozen more times just to make sure it holds up in court.

However, for all of his table pounding, Scott hasn’t gotten even Breitbart News to bite. (I guess you just can’t find good Lügenpresse these days.)

Given the undeniable facts about the Unite the Right rally and the subsequent automobile attack that occurred on August 12, 2017, you would think that any suggestion that it was a "hoax" would be too pungent a lie for even the most gruesome alt-right maniac to push. Scott *probably* agrees, but that is also irrelevant. In his opinion, the "hoax" isn't that Richard Spencer and Jason Kessler organized a white pride rally in Charlottesville that lead to one of the participants ramming his car into a crowd of people ISIS-style, killing women, crushing spines and otherwise tearing the rubber face off the MAGA movement. No, the real hoax is that...

Well, frankly, it doesn't matter what Scott thinks the fucking hoax is. Because while Scott has a constructed a cunning rhetorical gyroscope to keep his balance as he makes his case, his motives are entirely cynical. Scott Adams wants to grab a headline, pure and simple. And his effort to use Charlottesville to get one can be explained in the same way Michael Caine explained how a magician fools an audience in the movie The Prestige.

First comes "The Pledge", where the magician (or huckster in Scott's case) shows you something ordinary and uncontroversial and asks you, the viewer, to confirm its normality for yourself. In this case, the tragedy in Charlottesville, the facts as you know them, is Scott's "pledge".

Then comes "The Turn": Take the ordinary item and make something remarkable happen to it, which the audience accepts through a willful suspension of disbelief. This is the stage that Scott Adams is at now with his magic trick. For weeks he has been hammering home the meme that there is a "Charlottesville Hoax", asking his fans to repeat it, urging anyone who will listen to get this news in front of the press so that he can get some coverage for his unbelievably reckless claim. Get it trending... that is all that matters to Scott. The "Charlottesville Hoax" is his own hoax: a fraud to get him some airtime at any cost.

Why would even Scott Adams, a man aching to give Donald Trump his next prostate exam, want to tarnish his reputation by diving head-first into a gong pit of racist conspiracy-mongering as though he were some common Mike Enoch and not a high-toned, brandy-swirling NRx sophist like Curtis Yarvin or Michael Anton?

That is where "The Prestige" comes in, where what was been done is undone, where the woman in the box who has been sawed in half is reassembled. Get Scott on a split screen with Jake Tapper and before our eyes he will hocus-pocus his way out of his appeal to America’s smooth-brained rubes and explain that he was only dancing with Heather Heyer's bones as a way to expose how the "fake news" is once again bad-mouthing his precious Donald. Ta-da! Heather is safely back in her grave! Now buy my book!

Scott hasn't reached his finale yet. Incredibly, the media seems to have caught on to Scott's schtick and chosen (perhaps out of a sense of self-preservation) not to hand fresh ammo to the next MAGA terrorist who might decide to put reporters in their cross-hairs (maybe after dedicating the crime to Dogbert in a farewell post on Gab).

In the meantime, Scott's fans are spreading the meme far and wide, embellishing it and using it as fresh reason to hold the press in contempt. And in the process, they are disgracing themselves by shitting on the memory of real people who were violently attacked in Charlottesville, some who will suffer from their injuries for the rest of their lives.

Watching a celebrity put a smiley face on an act of terrorism? That’s the sort of thing that will put a bug up a guy's ass. So as a rejoinder, I created a Twitter account based on the persona of "Dale", a recurring character in Scott's videos who Scott brings out anytime he wants to show his Trump-loving audience what he believes the president's opponents are thinking.

Dale the NPC

I modeled Dale 's avatar on the grey-faced "NPC" meme that is popular among the far right, and which Scott himself incorporated into one of his Dilbert strips. I then began making cartoon videos that, as gently as they could, took the piss out of Scott Adams.

I agree.

Scott himself seemed to enjoy the gag. He engaged with me on Twitter and "liked" my comments. But then I turned up the heat a bit with a video that highlighted just how intensely Scott was beating the drum for his "Charlottesville Hoax"... and why.

This led to a conversation on Scott’s Twitter where I challenged a critical facet of his Charlottesville rebranding campaign: his attempt to portray the anti-Semitic, torch-wielding 4channers who attended the Unite the Right rally as not being the “very fine people” Donald Trump saluted in his disastrous Charlottesville press conference. Apparently, Scott didn’t think his rehabilitation of the facts could withstand much scrutiny, and he pulled the fire alarm while I debated the finer points of the “Charlottesville Hoax” with one of his thralls.

And blocked I was; as blocked as Scott himself is (at least for the time being) from using CNN and MSNBC as a bandstand for his historical revisionism.

Scott Adams often boasts of his inability to be shamed, but it looks like he can still be embarrassed. And there is plenty about Scott that would embarrass anyone whose soul weighed at least half a gram. I'm not just talking about how he chugs Donald Trump's cock artfully enough to impress Stormy Daniels. There is also the way he has mocked the butchering of Jamal Khashoggi, his nomination for sainthood of Congressman Steve King, and his casual approval of any level of civilian deaths that will satisfy American military interests. It's hard to believe that this bullshit is coming from the same guy who illustrated your grandfather's page-a-day calendar.

But spoon-feeding the alt-right a new way to rationalize the evil of Charlottesville? Even for a guy who quite literally believes that we are living in the Matrix, that is next-level nihilism. Let’s hope that Scott’s final trick is a disappearing act.

UPDATE: Following the publication of this story, Scott Adams has officially changed his tune.



When not pretending to be a little grey homunculus, Jason Yungbluth draws comic books, including one called Weapon Brown.

Previously: Chasing the Dragon

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Jason Yungbluth

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Creator of Weapon Brown, Deep Fried and Clarissa. And AIDS.

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